HMD Global is the new owner of Nokia brand name Pureview

Nokia Mobile is since 2016 part of HMD Global, a company set up by former employees of Microsoft and Nokia. The company now has access to the ‘old’ Nokia brand name Pureview.

HMD Global Oy, or HMD, has been the owner of Nokia Mobile since 2016 and has since launched several smartphones on the market under this brand name. What is positive is the goal of HMD to recover as much as possible from the past of Nokia Mobile in its smartphones. A new step in this now seems to be the recall of the Pureview brand name in order to be able to use it again in the future.

The European Union Intellectual Property Office (EUIPO) recently added a new owner to the Pureview brand, according to NokiaMob. This transfer seems to have taken place quite recently, to be precise on last Thursday. However, there seems to be some way to go within the brand name, according to the data that the EUIPO has available. Whether HMD was allowed to take over the brand name for free, or whether a sum of money is involved, is not known.

Camera focus

The fact that HMD has now also acquired the Pureview brand name indicates that the company, like the former Nokia Mobile, wants to focus on the cameras. This is not the first step, however; previously the company also already bought the rights to use the camera interface which used to be present at the Nokia Lumia smartphones. The company has also been using Carl Zeiss lenses since 2017, as was already the case with earlier Nokia smartphones.

How HMD Global, or the current Nokia Mobile, plans to use the brand name ‘Pureview’ is still unknown. In the old Nokia devices that made use of it, such as the Nokia 808 Pureview and the Nokia 1020, Pureview was mainly connected to specific techniques for hardware and software. Whether HMD has also acquired the rights to use these techniques is as yet unknown.


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