Alliance between luxury giant Richemont and Alibaba

The Swiss luxury group Richemont is going to offer its products on the booming Chinese market through a joint venture with Alibaba. Subsidiary Yoox Net-a-porter gains access to a billion consumers, Alibaba for its part enjoys the luxurious appearance of the Swiss.

Mid-range buys online

Richemont wants to take advantage of the enormous Chinese market, and in particular the exploding demand for luxury via e-commerce. Where in the past the richest Chinese people showered themselves with luxury during trips to Europe, the focus is now increasingly on the middle class who can afford more and more luxurious items – but without those long journeys. Luxury has enough for Richemont, as owner of, among others, Cartier, Piaget and Montblanc.

One can not escape cooperation with Alibaba or competitor they are ubiquitous on the Chinese internet with all sorts of platforms and apps. “No luxury company in the world can compete with Alibaba in that area”, said Richemont CEO Johann Rupert: “We just do not have the resources for that”, despite the takeover of the specialized Yoox Net-a-porter earlier this year.

Appearance for Alibaba

Alibaba provides the technological side of the collaboration with two separate apps: one for the general fashion store Net-a-porter and one for men’s brand Mr Porter. The conglomerate wants to give some extra cachet to its luxury offer through Luxury Pavillion, and especially the similar Toplife of arch-rival take the wind out of the sails.

For Alibaba, which will get 49% of the joint venture, luxury is still a carrot for the nose: many producers of luxury goods still refuse to sell on the Chinese platform for fear of counterfeiting. The Richemont boss is not afraid of that: he already calls the efforts that Alibaba has already made in that area sufficient to assume a “low risk of counterfeiting”.

What is custom ROM?
ROM is short for Read-Only Memory. It has many versions just like Windows OS does; no matter it is stock ROMs from companies, or custom ROM from third party. This new custom ROM can bring you the latest version of Android before your manufacturer. Anyhow, flashing a new ROM means installing a new operating system to your Android.

The new Android 6.0.1 Marshmallow comes with many new features :

  • Mobile payments (Android Pay) feature.
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If you want to install using your PC, you need the ADB tools installed on your computer. Download the ADB tools via Google’s developers website and download the Android SDK. Downloading the SDK and making sure ADB is correctly set up.

Note: If there is more than one download option, that likely means that you need to download and install the Bug Fix Update for your smartphone or tablet device before you can actually update to 6.0.1 Marshmallow.

Step 1:

Before you go trying to update your device, you should check which version of Android you are running. You might already be on the latest version. It's easy to check so follow this guide up to step four. This screen will have a section called 'Android version'. If it doesn't, click 'Software information' to find out.


Step 2:

Scroll down the Settings menu and click on 'About Phone' or 'About Tablet'. If you have a tabbed settings menu then this will appear in the 'general' section.



Refer to Android developer page to choose which version of Android your phone or tablet is running. I.e, 4.0.4 corresponds to Ice Cream Sandwich, an old version of Android that was released in 2013.

Step 3:

Note: Your phone or tablet may require a Wi-Fi connection to search for an update. We suggest you to download the software Droid Over Wi-Fi because the file size can be large.


Choose and click the "Software Update" option. Next it will search available update for your phone or tablet. If update is available, you will be asked if you want to install it. Select "yes" and it will install the new operating system in your device. If you want to install it later, you can download the Android 6.0.1 Marshmallow file first. Download Android 6.0.1



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